About me
I believe the strongest brands are built with clarity, character, and an enduring point of view.
As a Creative Director, I work across the disciplines of brand, product, and experience—shaping ideas that connect culture, craftsmanship, and contemporary living. My work spans premium fashion, lifestyle, retail, and design, always with the ambition to create products and environments that feel both relevant today and lasting tomorrow.
With an international career across Europe and a foundation in design from Istituto Marangoni in Milan, I have led creative teams, developed product strategies, built design systems, and translated business ambitions into coherent brand worlds. My approach combines creative instinct with strategic thinking, balancing aesthetic refinement with commercial understanding.
Whether developing a collection, defining a brand identity, curating a physical space, or shaping a customer experience, I believe great design is never about decoration—it is about creating meaning, consistency, and desire.
Core Expertise
- Brand & Design Strategy
- Creative Direction & Storytelling
- Collection Architecture
- Licensing Management
- Team Development
- Cross Functional Design Leadership
- Product Innovation
- Global Brand Development
- International Markets