Experience

Overall strategic and creative responsibility for the Menswear Division, leading Design, Merchandising, Sales, and Sourcing. Focused on building commercially successful collections while strengthening a clear and contemporary brand identity. Direct report to CPO.

• Creative Leadership
• Brand Strategy
• Product Direction
• Collection Architecture
• Team Development
• Stakeholder Management

Led the creative direction for Outerwear, Leather & Leather Accessoires and the international licensing portfolio Footwear and Glasses. Responsible for establishing a consistent design language across categories while collaborating with international partners.

• Licensing Strategy
• Brand Governance
• Product Strategy
• International Partnerships
• Collection Planning
• Commercial Analysis

Developed seasonal collections across Outerwear, Sportswear, and Leather within the Menswear Division. Worked closely with the Creative Director to translate global trends into commercially relevant products.

• Trend Research
• Product Development
• Collection Design
• Material Innovation
• Global Market Alignment

Held several creative and leadership roles across Menswear, Outerwear, Leather Goods and Accessories. Contributed to product innovation, collection development, and sustainable design initiatives.

• Menswear Design
• Leather Goods
• Outerwear
• Product Development
• Executive Presentations